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William Morris London is a distinctive global fashion brand that takes pride in its British roots. Based in the heart of London, the brand is dedicated to designing frames that meet the optician’s needs while remaining stylish and on-trend.
With a presence in over 50 countries, William Morris London distributes its products on a global scale. The brand is committed to staying up-to-date with the latest fashion trends and attends over 10 international shows each year to showcase its British-inspired collections.
William Morris London produces a wide range of collections that cater to various fashion markets, always capturing the spirit of the capital. The brand works closely with its export partners to ensure that its products are of the highest quality and meet the demands of its customers worldwide.
Materials
William Morris London’s Black Label collection uses Mazzucchelli acetate, widely regarded as the highest grade of acetate available, alongside a balanced mix of durable metals across its wider ranges. Contrasting colour combinations and unique, oversized shapes are a recurring signature across the collections, from quiet neutrals through to bold, statement combinations.
Who William Morris Suits
The range spans vintage-inspired silhouettes through to modern, minimalist designs, so there’s genuine breadth here rather than one house look — it suits anyone who wants a distinctly British, design-led frame without committing to a single aesthetic. The Black Label acetate styles in particular suit anyone after a more premium, statement material.
Lens Compatibility
William Morris frames work well with single vision, varifocal and photochromic lenses. Our team can advise on the best lens option for your chosen frame and prescription during fitting.
View our William Morris glasses
We stock a wide range of stylish frames to suit you and cope with the demands of your lifestyle. From classic designs to the latest trends we have glasses for the discerning through to the young at heart.
Book an AppointmentOptiPlan Complete
As part of our OptiPlan Complete care package, you can save 30% off complete glasses, available to all Opticare patients from only £14 per month.
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